Effective Marketing Management

Aims

To understand and apply the overall marketing concept into the participants’ work or business.

Outcomes

Know the many types of marketing
Know and apply the importance of quality, service and value
Apply internal and external scanning and analysis of the marketing environment using management tools
Describe and use market segmentation
Apply the concept of product lines, branding and packaging
Plan and manage marketing channels
Describe and use advertising, sales promotion and public relations to maximize the marketing efforts
Organise, implement, evaluate and control the marking activities

Location and Duration

The duration of the course is 2-days. The course is delivered at Megamas Training Company Sdn. Bhd., in Mumong/Kuala Balai, Kuala Belait or Kiulap.

Pre-Requisite

None

Validity

Medical Required

Delegates

Maximum number 10

Approval

No Approval required